Optimize Your Kids’ Ministry Outreach

Craft experiences for kids to be actively involved


by Mark Entzminger/ August 17, 2015

The beginning of the school year is an exciting time in the life of any church, especially in kids’ ministry. The new school year creates a natural opportunity to teach kids about evangelism and to encourage them to begin thinking about friends they know who aren’t Christian.

After spending decades in ministry, there’s one principle I’ve noticed which separates kids’ ministries that are good at evangelism and those that are great:

The kids’ ministries that are great at evangelism don’t just encourage kids to invite friends to an experience; they craft experiences for them to be involved in reaching their friends.

This doesn’t mean we should completely abandon outreach events as a strategy for reaching unchurched kids in our community. However, there’s something special that happens, both in the life of your ministry and the individual lives of kids, when you make the shift.

How do you optimize outreach by crafting experiences for kids to do ministry? Here are a couple of ideas to consider:

  • Plan activities where kids can show God’s love to their friends and others. Instead of having kids ask their friends to come to your church, what if you took kids out in your community to complete a project that helped other kids? They could even invite their friends to join. Showing kids how to look beyond themselves to bless someone else is a powerful way to instill the principles of generosity and evangelism in their life at an early age.

  • Teach them natural ways they can talk with friends about their relationship with God. When you help kids learn how to share their faith (How to Help Kids Share Their Faith) you equip them to share the gospel with their friends. This allows you to plan an activity where they can easily invite friends, build relationships, and then share their faith one-to-one.

Evangelism is most effective in the context of relationship. As you’re planning and preparing your fall outreach activities, don’t forget to craft experiences where kids can be part of the ministry experience in addition to opportunities where they can simply invite friends.

I’d love to know: Have you applied these principles to your outreach? What kind of difference has it made?