INFOGRAPHIC: An In-Depth Look at the Kids in Your Ministry

Technology and Our Kids

by Mark Entzminger/ January 26, 2015

Over the course of the next few posts we will be looking into some insights about today’s kids and what those insights mean for our ministries. Whether you call them Generation Z, Digital Natives, the iGeneration, or Plurals, you can’t argue with the fact that the generation of kids currently in our ministries is vastly different from previous generations.

The children in your ministry are not simply “Millennials Part 2.” While Millennials grew up using two screens, this generation uses five. While Millennials communicate with text, this generation communicates with images. Here are a few other characteristics that set them apart. 

Take a look at this infographic to see what exactly sets this generation of kids in your ministry apart from other generations.

Generation Z - Marketing's Next Big Audience

An in-depth look at the kids in your ministry

Here are some of the statistics that stood out most and what they mean for our ministries:

  1. They are adept researchers. Thirty-three percent of today’s kids watch lessons online. Twenty percent read textbooks on tablets. And thirty-two percent work with classmates online. They know how to use technology and find information. Consider how you can incorporate technology and research into your children’s ministry.
  2. They are fast movers. This generation has short attention spans. They are accustomed to autocorrect and emoticons. They prefer images to text. Services aimed at kids today must adapt to their increasingly short attention spans. Finding ways to allow kids to participate and actively engage throughout the worship service will become increasingly important.
  3. They respond to messages that are tailored to them. This generation is using multiple devices and responds to brief, stackable content. They value social causes they can rally behind and prefer to have control over preference settings. This autonomous, self-sufficient generation cares about legacy and making an impact. How can you harness that desire for significance in the hearts of the kids in your ministry?

Did you know that more than a quarter of the population in the USA is considered to be part of this next generation? Whatever phrase you use to define them, kids in your ministry today are a plugged-in, fast-moving generation that longs to make an impact on the world.

How will you serve them?