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If you haven’t heard of Pokémon Go, people will start wondering if you have been living under a Snorlax. It’s the most viral app ever built, with over 15 million downloads in the first week it was available. As someone who not only uses, but also builds apps, I would even argue that this game is the most creative app yet released to the app stores. It is a brilliant marriage of pop culture and smartphones, and few apps have been able to do what it has done.